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Margaritaville to Produce Outdoor Furniture Line

December 19th, 2009


Jimmy Buffett is expanding his business empire once again. Margaritaville Enterprises will partner with Schou USA to produce a line of outdoor furniture and accessories:

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Colorful, high-energy pieces will include beach furniture, umbrellas, pavilions, dining and deep seating sets and a wide range of accessories for outdoor entertaining. The Schou collection will be the most extensive line of Margaritaville-branded products developed to date, targeting a core consumer following numbered in the millions worldwide.

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‘e2’80’9cOur partnership is focused on creating outdoor furniture and accessories that will invite people to kick back, relax and immerse themselves in a lifestyle that relishes good friends and good times,’e2’80’9d said Chris Curran, president of Schou USA. ‘e2’80’9cWe will create products truly unlike anything on the market today.’e2’80’9d

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The idea for the partnership originated with Bruce Masden, vice president of sales for Schou USA. Masden had long recognized the value of the Margaritaville brand and the niche available for a line of outdoor furnishings to make the brand come to life.

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‘e2’80’9cI’e2’80’99ve followed the growth of Margaritaville Enterprises for several years and became convinced that an outdoor collection based on this brand would be a tremendous opportunity for just the right partners,’e2’80’9d Masden said. ‘e2’80’9cI kept the idea in the back of my mind and, when I joined Schou in March 2009, I realized that I was with a company that could help bring this opportunity to fruition.’e2’80’9d

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‘e2’80’9cSchou’e2’80’99s passion for quality and innovation and their understanding of the Margaritaville brand make them the ideal partner to collaborate with us on the design and marketing of an outdoor furniture collection,’e2’80’9d said John Cohlan, CEO of Margaritaville Enterprises, Inc. ‘e2’80’9cThe casual living category is eager for innovation, and Schou will raise the bar on product design, quality, functionality and creativity.’e2’80’9d

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Learn more about Buffett’s business empire here.


Tagged in Business Empire

Margaritaville Coming To Nashville

December 18th, 2009


Indications on Margaritaville.com’s careers page is that a Margaritaville Cafe is coming to Nashville, Tennessee.

Included under job openings is a general manager position at a Nashville location. The closing date for applications is listed as April 14th, 2010.

Interested in this job? Here are the qualifications:

  • Three to five years restaurant, retail and entertainment management experience in a high-volume full-service environment required
  • High school diploma required; bachelors degree (Hospitality Management, Business or related field) preferred
  • Ability to effectively communicate verbally and in writing
  • Proven ability to lead and develop a team of hourly staff and managers
  • Stable work history
  • Must be at least 21 years of age

Tagged in Business Empire, Margaritaville Cafes

Margaritaville Casino in Biloxi May Need Partners To Be Built

November 20th, 2009


First announced in 2007, the Margaritaville Casino project in Biloxi has been on hold for over a year and now Harrah’s Entertainment is saying they may need partners to complete the construction:

Harrah’s Entertainment may need financial partners if it wants to build the Margaritaville Casino in Biloxi with the size and scope originally intended, says a company official.

R. Scott Barber, Harrah’s mid-South regional president, tells The Sun Herald that while Harrah’s is exploring a number of opportunities, there was nothing new to report.

Barber was in Biloxi for Friday’s meeting of the Mississippi Gaming Commission.

Original plans called for a $700 million resort with 798 rooms, a full-service spa, a pool/deck area with cabanas, bar and tropical landscaping, all on 46 acres of land south of U. S. Highway 90.


Tagged in Business Empire, Casinos

Buffett Playing Landshark Stadium Today

November 15th, 2009


Jimmy Buffett will play outside of Landshark Stadium again today before the Miami Dolphins – Tampa Bay Buccaneers game:

Multi-Platinum Album singer Jimmy Buffett will return to the Land Shark Tailgate Stage at the AT&T Grand Plaza near Gate F this afternoon prior the the Dolphins-Buccaneers Game at Land Shark Stadium.

In 2009, Jimmy Buffett became involved with the Miami Dolphins and due to the popularity of his Landshark Lager, he was able to strike a deal to pay for re-naming right of Dolphin Stadium to Landshark Stadium. Buffett also wrote new lyrics for the team to his 1979 song “Fins”, which is played during Dolphins home games.


Tagged in Business Empire, Landshark Stadium, Special Appearances, Sports

Margaritaville Rum Being Distributed

November 12th, 2009


Announced last Spring, Jimmy Buffett’s Margaritaville Rum is being sent to wholesalers for distribution. If it’s not already in stores, it will be soon.

The rum, which will come in four flavors (Coconut, Spiced, Silver, and Dark), is already being served in Margaritaville Cafes.

The official website is up at www.margaritavillerum.com, but there is no content yet.

(h/t to Ed)


Tagged in Business Empire, Margaritaville Cafes, Rum