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Buffett Unveils ‘Margaritaville at Sea’ Cruise Line

December 8th, 2021


Jimmy Buffett today announced a new “offshore resort experience” called Margaritaville at Sea.

The first cruise ship, Margaritaville Paradise, will offer the fun, escapism, and state of mind synonymous with the global lifestyle brand.

“To me, the only thing better than being on a beach by the ocean, is to be on the ocean. Now you can follow in our wake,” said singer, songwriter and best-selling author, Jimmy Buffett.

Departing on her first passenger sailing on April 30 from the Port of Palm Beach Florida to Grand Bahama Island, Margaritaville Paradise will include 10 passenger decks and 658 cabins in various stateroom categories. Following a multi-million investment and refurbishment, the ship’s cabins and common spaces will feature Margaritaville’s signature casual-luxe design with subtle nautical details and colors influenced by the surrounding sea, sand, and sky.

“Margaritaville at Sea will be a new, exciting, and fun way for guests to escape and vacation in Margaritaville,” said John Cohlan, CEO of Margaritaville. “From oceans to lakes, Margaritaville has an organic tie to the water and with Margaritaville at Sea, we’re able to put our iconic lifestyle, resort experiences, and elevated service directly on the sea. We look forward to seeing guests on, and in, Paradise.”

Margaritaville Paradise, formerly Bahamas Paradise Cruise Line’s flagship vessel, Grand Classica, will feature gourmet food and beverage options, including JWB Prime Steak & Seafood, Frank and Lola’s Pizzeria, Port of Indecision Buffet, LandShark Sports Bar, and Margaritaville Coffee & Pastry Shop as well as the Euphoria Lounge, Sunset Bar, and 5 o’Clock Somewhere Bar. Additionally, the ship will offer onboard leisure activities and entertainment, including the Par-A-Dice Casino, a Stars on the Water Theater, St. Somewhere Spa, Fins Up! Fitness Center, pools, a retail shop, and more. The ship was built at Fincantieri’s Marghera shipyard and entered service as a pioneer ship. She has opened many new markets and frontiers during her lifetime, so it is fitting that Margaritaville Paradise will again be a pioneer for Margaritaville at Sea.

Margaritaville at Sea is a floating island vacation at sea that brings together the brand’s iconic hospitality and resort experiences with the ability to escape and see the world. The inaugural ship, Margaritaville Paradise, features 658 casual-luxe cabins with nautical details and colors influenced by the sea, sand, and sky. Amenities include several dining venues, pools, entertainment programming, retail stores, a St. Somewhere Spa, Fins Up! Fitness Center, and more. In addition to Margaritaville at Sea, Margaritaville features over 25 hotels and resorts, two gaming properties, RV resorts, and over 60 food and beverage venues – as well as real estate communities, vacation clubs, and consumer lifestyle products. To learn about Margaritaville at Sea, visit margaritavilleatsea.com.


Tagged in Business Empire, Cruises

Margaritaville Expanding RV Resorts Nationwide

October 13th, 2021


After the tremendous success of the first two Camp Margaritaville RV Resorts in Lake Lanier, Georgia and Pigeon Forge, Tennessee, the brand has plans to expand nationally with 30 to 50 new locations in the next five years.

Business Insider has more:

Margaritaville’s brand might not immediately evoke RVing. But so far, Camp Margaritaville has seen massive success at its first two locations in Lake Lanier, Georgia and Pigeon Forge, Tennessee, it said.

The first Camp Margaritaville RV Resort and Lodge opened in Lake Lanier — about an hour north of Atlanta — following a “happy accident,” Jim Wiseman, the president of development at Camp Margaritaville, told Insider.

When Margaritaville had plans to sublease part of Lake Lanier, there was already a defunct RV park sitting unused on the land.

Instead of scrapping the camp, Margaritaville decided to revive and rebrand the resort as “Camp Margaritaville.”

The revamped camp reopened in spring 2019. In retrospect, this timing was fortuitous: Shortly after, the US underwent a pandemic-induced camping and RV boom.

This road travel trend then helped boost Camp Margaritaville’s business, which has since seen “off the charts” reception and reviews, according to Wiseman.

Read the full article here.


Tagged in Business Empire

Margaritaville to Honor 15 Educators with 5-Night Trip Giveaways

May 3rd, 2021


Jimmy Buffett’s Margaritaville is honoring educators by giving away fifteen trips to Margaritaville destinations:

Teachers have reinvented their classrooms in all kinds of ways this year and continue to be an integral part of keeping communities moving. Margaritaville believes it is time to pay it forward. The global lifestyle brand is celebrating all educators, from teachers to school counselors, who have helped families navigate a difficult year with their first ever “Educators: Our Everyday Heroes” Giveaway. From May 3 to June 24, 15 nominated educators, plus one grand prize winner, from around the U.S. will win an escape to a Margaritaville destination.

Anyone with an excellent educator in their life is eligible to nominate him or her for a chance to win a much-needed vacation. All submissions must be made through www.margaritaville.com/educators and nominations must include a photo of the educator or the person submitting the nomination along with a caption as to why their favorite teacher, counselor and/or administrator deserves a trip full of fun and relaxation. Winners will be selected based on a range of criteria including earned votes and sharing activity as well as insights from Margaritaville’s selection committee on originality and overall story.

One grand prize winner will receive the ultimate escape to the brand-new Margaritaville Beach Resort Nassau in the Bahamas. The island getaway destination features white-sand beaches, sunshine, laid-back, tropical accommodations, spectacular food, fun activities, and more frozen cocktails than one could imagine. Valued at over $25K, the winner and their group will win a 7-night retreat to the beach resort, accommodations in the coveted 2-bedroom Jimmy Buffett Suite, dinner at JWB Prime Steak and Seafood, luxurious spa treatments, and more.

Other participating destinations include Margaritaville Beach Resort Playa Flamingo Costa Rica, Margaritaville Resort Times Square, Margaritaville Resort Palm Springs, Margaritaville Island Reserve Riviera Cancún, Margaritaville Beach Hotel Jacksonville Beach, and many more. In addition to a $1,000 travel voucher for the group, the winners and their guests will be treated to daily breakfast (or a comparable resort credit) and other amenities.

Winners will be announced by July 1 and deserving educators may plan their trip at any time until the end of December 2022.

For more information, visit https://www.margaritaville.com/educators.


Tagged in Business Empire, Charitable Causes

Update on Jacksonville and Times Square Margaritaville Hotels

February 1st, 2021


There were some developments this week in Jimmy Buffett’s vast business empire.

Buffett’s latest hotel opened in Jacksonville, Florida last week:

The Jimmy Buffett-themed, 202-room hotel from Margaritaville and Elite Hospitality is now open to guests. The new building features three Margaritaville-inspired restaurants including the LandShark Bar & Grill, a large pool and firepit, a beachside observation deck, fitness center, and meeting space in addition to its guest rooms.

The new hotel is located at 715 1st St. N., just a few blocks north of Seawalk Pavilion.

And in the heart of New York City, Jimmy Buffett’s Margaritaville Resort Times Square is on track for a Spring opening:

Despite the fact that businesses have been ravaged due to the deleterious effects of the coronavirus, New Yorkers have something to look forward to. According to a recent New York Post report, iconic singer and entrepreneur, Jimmy Buffett has plans to bring his Margaritaville Resort empire to Times Square in this spring.

The glitzy resort was originally scheduled to make its debut in the fall of 2020, but was upended by the coronavirus. Located in a 32-story building on the southern edge of Times Square at 560 Seventh Avenue, the new Midtown headquarters for Buffett fans will feature 234 guest rooms, 4,861 square feet of ground-floor retail space, five restaurants and bars including License to Chill Bar, 5 O’Clock Somewhere Bar, Landshark Bar & Grill, Joe Merchant and Margaritaville Restaurant, as was reported by the Post.

Read more at thejewishvoice.com.


Tagged in Business Empire, Margaritaville Hotel

Final Cheeseburger in Paradise Closes

October 1st, 2020


The lone operating Cheeseburger in Paradise restaurant in Secaucus, New Jersey has closed its doors. The restaurant chain, founded by Jimmy Buffett and OSI Partners in 2002, reached a peak in 2006 with 38 locations in 17 states.

The first Cheeseburger in Paradise opened 2002 in Indianapolis. It was co-owned by Jimmy Buffett, whose famous song inspired the restaurant, and OSI Restaurant Partners (now Bloomin’ Brands). In 2009, Cheeseburger in Paradise was taken over by Paradise Restaurant Group, LLC.

In 2012, Luby’s purchased the brand for $11 million; there were 23 locations across 14 states. Even then, the brand faced financial issues. Lisa Lee, vice president of brand and marketing strategy for Luby’s Fuddruckers Restaurants, told the North Jersey Record at the time that Cheeseburger in Paradise was “already challenged when we purchased it in 2012 and continued to face headwinds since. We had to make a tough decision to close underperforming locations.”

At peak in 2006, the concept spread to 38 units across 17 states.

By August 2015, there were eight Cheeseburger in Paradise units. By July 2018, there were three locations remaining. An Indianapolis store closed in August of that year and an Omaha, Nebraska, unit shuttered in October. During Luby’s Q1 2019 earnings call, CEO Chris Pappas referred to the last Cheeseburger in Paradise as profitable and said it wasn’t dragging on the P&L. Since then, Luby’s has continued to face worsening sales and the global pandemic only made matters worse.


Tagged in Business Empire