Margaritaville Expanding RV Resorts Nationwide

After the tremendous success of the first two Camp Margaritaville RV Resorts in Lake Lanier, Georgia and Pigeon Forge, Tennessee, the brand has plans to expand nationally with 30 to 50 new locations in the next five years.

Business Insider has more:

Margaritaville’s brand might not immediately evoke RVing. But so far, Camp Margaritaville has seen massive success at its first two locations in Lake Lanier, Georgia and Pigeon Forge, Tennessee, it said.

The first Camp Margaritaville RV Resort and Lodge opened in Lake Lanier — about an hour north of Atlanta — following a “happy accident,” Jim Wiseman, the president of development at Camp Margaritaville, told Insider.

When Margaritaville had plans to sublease part of Lake Lanier, there was already a defunct RV park sitting unused on the land.

Instead of scrapping the camp, Margaritaville decided to revive and rebrand the resort as “Camp Margaritaville.”

The revamped camp reopened in spring 2019. In retrospect, this timing was fortuitous: Shortly after, the US underwent a pandemic-induced camping and RV boom.

This road travel trend then helped boost Camp Margaritaville’s business, which has since seen “off the charts” reception and reviews, according to Wiseman.

Read the full article here.