Boston Herald: “Buffett A Selling Machine”

The Boston Herald has an article exploring Buffett’s wealth: “A pirate looks at $40 million-plus: Behind the beach bum image, Jimmy Buffett is a selling machine”

For a guy who began busking on the streets of New Orleans in the early ’70s, Buffett hasn’t done too badly. After a few flop records early on, he hit gold and then platinum singing about booze and food: Not only did he change attitudes and latitudes, he changed his tax bracket.

Buffett’s most lucrative gig is touring. But these live shows also serve as promotion for the rest of King Parrothead’s products. Though record sales make up only a tiny part of his business, Buffett has pimped his best known song, “Margaritaville,” to market everything from his restaurants and cafes to his tequilas and frozen foods. Here’s a look at just a few of the offerings from his empire that help earn him an estimated $60 million to $70 million a year. His image may say beach bum, but his bank account says Buffett.

Read the entire article here.