The Electronic Entertainment Expo (E3) is being held this week in Los Angeles, and Jimmy Buffett is there showcasing his new Margaritaville Online game.

GamerLive.tv interviewed Buffett, where he talked about the inspiration for the game, how it came to be, and what you can expect.

Watch below:

Reuters also has an interview with Buffett at E3:

A Margaritaville-themed gaming area is coming to the Flamingo hotel, site of the Margaritaville Cafe, in Las Vegas.

The new gaming area will be adjacent to the Margaritaville restaurant in the former Steakhouse 46 location. Plans call for a 15,000-square-foot addition to the Flamingo’s casino with 22 table games and 220 slot machines.

“The Margaritaville brand eludes nothing but fun … that’s what gambling is about,” said Rick Mazer, regional president for five Caesars Entertainment properties in Las Vegas.

The $10 million addition is scheduled to open in October. Mazer said the companies have been partners since 2004 in the Margaritaville restaurant — a partnership he called “extremely successful” for both companies.

The master plan for the Margaritaville casino also includes the 5 O’Clock Somewhere Bar — named for a 2003 Buffett song “It’s Five O’Clock Somewhere” — with direct access to the Strip.

“We have this great restaurant experience. We intend to extend that experience into a themed (gaming area),” said John Cohlan, chief executive officer of Orlando-based Margaritaville Holdings.

Jimmy Buffett’s Landshark Bar & Grill opened today in Myrtle Beach. Here are a couple of photos from the ribbon-cutting:

(hat tip Sawman71)

Jimmy Buffett’s latest restaurant opens today in Myrtle Beach, South Carolina.

Inspired by the great “beach joints” that once dotted the Atlantic coast, LandShark Bar & Grill is the perfect blend of ocean breezes, boardwalk action, spectacular views, great food, generous drinks, your favorite beach tunes and good old fashion fun. The LandShark Surfshack (which opened earlier this week) offers an array of merchandise themed around the popular beer brand, LandShark Lager, as well as a selection of Sky Wheel souvenirs. LandShark’s laid back atmosphere, casual dining, bar and entertainment will soon be a favorite with both tourists and the Grand Strand’s local residents.

“We love Myrtle Beach and are thrilled to bring our new concept LandShark Bar and Grill to this exciting project,” said Tamara Baldanza, Director of Marketing for Margaritaville Hospitality Group. “The beach location will be the perfect spot to take a ride on the new SkyWheel, grab a bite to eat, listen to some music and hang out for a while.”

The restaurant opens after a ribbon cutting at 10 am.

While the Landshark Bar & Grill won’t open until Friday, the Landshark Surfshack retail shop has opened its doors in Myrtle Beach:

The LandShark Surfshack, part of the $12 million trio of attractions coming to Myrtle Beach that includes the SkyWheel and Jimmy Buffett’s LandShark Bar & Grill, opened late Tuesday, said Julie Foshage, the SkyWheel’s marketing director.

The store sells merchandise for the SkyWheel and items themed around the LandShark Lager beer brand.

The store will be open until 10 p.m. today, then open at 10 a.m. Thursday. It will close early Thursday for a 7 p.m. VIP event.

The Landshark Bar & Grill restaurant will open on Friday, after a 10 am ribbon-cutting ceremony. Also opening that day is the SkyWheel attraction.