Buffett’s Margaritaville Empire Coming to a Ballpark Near You
October 20th, 2019
If you have a minor league or major league baseball team in your city, you may have noticed that they’ve had a Margaritaville night recently.
Bill Shea at The Athletic has an article on Buffett’s move into baseball: Sports fanatic Jimmy Buffett is bringing his $1.5 billion ‘Margaritaville’ empire to a ballpark near you
A catchy four-minute, 10-second song about a salty tequila cocktail and failed relationships topped out at No. 8 on 1977’s Billboard Hot 100 chart. But it has evolved over four subsequent decades into a lifestyle anthem for a brand that continues to grow, in part, because of its increasing presence in America’s ballparks and arenas.
The song, of course, is Jimmy Buffett’s “Margaritaville.”
It’s also the name of Buffett’s $1.5 billion corporate business empire that includes music, apparel and merchandise, a satellite radio station, hotels, casinos, retirement communities, beer, liquor, food, New York Times best-selling books, a Broadway musical and now the “Coral Reefer” marijuana brand.
This year, 16 major-league and 25 minor-league baseball teams held official “Margaritaville” theme nights at their stadiums to goose revenue, the company said, and the promotion resulted in thousands of additional ticket sales. A couple of NHL…
Read the full article at The Athletic.
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