Jimmy Buffett Taking Another Crack at Gaming

Jimmy Buffett is taking another stab at gaming his Margaritaville brand. In 2012 he released Margaritaville Online, and this summer he’ll release The Margaritaville Game.

Now the crooner-turned-entrepreneur’s company is looking to further extend his chilled-out, tropically resonant brand into new avenues of media and entertainment, starting with a casual mobile game slated to launch this summer.

Margaritaville Enterprises, aiming to delight Buffett buffs, is creating the app with game developer FunPlus. The Margaritaville game, to be released around Comic-Con International in July, will let fans find their lost shakers of salt and explore other Margaritaville-themed experiences in “a virtual paradise.”

Heading up Margaritaville Enterprises’ content initiatives is Laura Lee, president of media and chief digital officer, who joined the company last year after eight years at YouTube. “Margaritaville is so much more than just a product or a destination — it’s a lifestyle — and we want to bring that escapist attitude to the digital realm with Margaritaville’s first-ever casual mobile game,” Lee said.

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(hat tip Ken)

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